How To Self Generate Qualified Home Improvement Leads

Home improvement business ventures have a very high rate of failure! Why? Contractors lack marketing knowledge to attract qualified leads, and sales systems to gain the business. No leads… no sales… no business… doors close.

In this article you will learn what is working today, and also lead generation methods via digital marketing strategies. Many leading edge companies are seeing their percentage of leads from web marketing strategies and tactics becoming the major source of their home improvement leads and revenues. There are even lead generation companies farming leads solely from internet marketing and selling them to home improvement companies and general contractors! The good news is you can learn what it takes to generate leads using internet marketing strategies for yourself!

Listed are the most productive lead sources/options for generating quality home improvement leads. Companies who acquire the best “lead mix” for their business, balance these sources and focus on budgeting for best return on investment. Keep in mind that all lead sources should lead to a call center and customer relationship management (CRM) software. If you do not have CRM software, a free source is RenexPro.

Top Home Improvement Lead Sources

Canvassing: Canvassing for leads has seen a tremendous resurgence in the last two years (since 2009). Years ago this was the predominate method going door to door and offering a free estimate, inspection or gift for an appointment. Canvassing can be done with sales personnel or special teams trained to just get the lead.

The canvassing team is usually comprised of a Team Leader, Canvassers and a Van to take them to the territory.

  • Team Leader: Full time employee. Recruits,trains, and supervises his/her canvassers (trains by example, maintains goals, base salary plus incentives.
  • The Canvasser: 19 or older high school graduate – college students are great, clean cut dress code, part time (1,000 hour rule), hourly plus incentives.
  • The Training: Must have a scripted, short presentation. Training and practicing the script is imperative. Canvassers are not selling anything but the appointment. The “hook” for an appointment is a free service and/or gift.

Canvassing for home improvement leads is a great way to get quality leads when the program is done right. Some companies today are exclusively using this method.

Direct Mail: Direct mail is what most home improvement companies use today for the main percentage of their lead generation. Although still a great way too generate leads, it is getting more costly per lead. As long as your service has the margins, direct mail with letters, brochures and post cards should be considered. Caution: Use expert services that have a proven track record for your industry. Don’t skimp and try using a company with no track record. One failed mailing could be devastating to your budget. If you bring it in house, make sure you have experts on the job that test and measure before sending out a mass mailing.

TV & Radio: If you have the budget, these leads are expensive but high quality if the campaigns are branded with a great call to action. TV is hard to measure; however, what branding recognition you gain! The best tip here is to humanize your commercials. Let the viewer know who you are and what the benefits are when doing business with your company.

Radio is the same way. Humanize your ads. The last company where I had an inside view of lead source statistics showed an ever growing benefit to radio ads when the CEO began conducting the ads and bringing his charm to each campaign. Today, I hear him every time I go for drive so I know they are still getting tremendous results.

Shows, Events, Mall Kiosks: Your presence in the community is vital to your business. Use every opportunity you can to make physical contact for lead generation. Have professional marketing materials and eye catching displays. Some companies get so many leads from these venues that they focus most of their efforts there. They know that just like canvassing for leads, you must follow and personalize a script. Train your people to be up-beat, friendly, informative, and persistent in closing the appointment… not a sale!

Telemarketing: Cold calling for leads is not very productive; however, responding to inquiries from printed material, incoming calls or email is a must in your business. If you do not have the budget for a call center, its not very expensive to outsource this task. Once again, close for the appointment… not a sale. And, do not ball park pricing. This is a disservice to the prospect and your company. There are too many variables with products and installation. Professional eyeballs need to be on site!

Digital Marketing Syndication: Digital marketing syndication for home improvement lead generation is becoming a major source and factor in lead capture. Today, more and more companies are developing digital marketing strategies to boost profits by driving highly interested and qualified traffic to their websites. AND, we are seeing companies that gain almost all their leads from their internet strategies and tactics.

Almost all sources for leads find their way to your web presence. Think about this, when a homeowner wants to remodel any part of their home, how do they get the information to contact a contractor? Today, more an more prospects search the internet… OR… they respond to an ad from all the other sources I have mentioned in is article, and check up on that company by going to their website! Have you experienced prospects wanting more than one estimate? 90% of the time the prospect wants to get other proposals or estimates so they do an internet search for competitors. Who do they find and pick… the best websites that are on the first page!

What if you dominate the internet space in your area? What if you have a website that is so appealing to the viewer, and it has a Call To Action on every page? What if you have campaigns, articles, videos, announcements, informational sites, press releases, Pay Per Click ads, banners, links from manufacturers and other service/product companies pointing to your interactive website? Your overwhelming presence on the internet will get more leads than you can handle! You will grow your business!

Referrals… Another article on this. Get good at this. Training required!

All home improvement lead sources discussed in this article are important for your business. Find what works best for you, and make sure that your business has a dominating web presence that is syndicated for maximum quality lead conversion!

Bedroom Design Ideas – Create Your Own Private Sanctuary

A bedroom is one’s most personal and private sanctuary, and the bedroom design ideas need to be conceptualized keeping this in mind. Everyone’s needs are different yet a balance has to be maintained between practicality and utility.

Budget: While doing up the bedroom, its very important to first decide the budget. Once this is decided, the bedroom design ideas could be made to fall into place.

Furniture: If buying new furniture, remember to look for utility before anything else. The furniture has to be arranged in such a manner to allow easy accessibility while also allowing for adequate walking space. A children’s bedroom needs more open space to allow the children to play and move around freely.

Ventilation: Thought has to be given to getting proper ventilation and sunlight. Allowing direct sunlight and ventilation into the bedroom can make even a small bedroom look spacious and welcoming. While arranging the furniture, make sure the windows are not blocked.

Lights: The setting of the bedroom is decided by the arrangement of lights in the room. The switches for the lights are to be placed where they can be reached easily.

A personal corner can be made by the window by placing a comfortable chair and side table for reading. This would allow the use of sunlight during daytime. A book case or a magazine rack can be added.

Storage: All bedroom design ideas have to cater for adequate storage space. Cupboards should be designed keeping in mind the variety of items which are going to be stored there – dresses, shoes, jewelry, hats. Depending on the size of the bedroom, the cupboards could be large walk-ins or have to be incorporated into the space available.

Spaces under the cots could be used to create storage areas or shoe racks. Cupboards could have more shelves or drawers, depending on the requirements. The bedroom could have ceiling to floor cupboards on one wall to optimize use of the other walls.

A bedroom is not just a room to sleep in. It speaks volumes about its occupant by the way it is done up. Bedroom design ideas need to combine many requirements within set limits like budget and space. It’s challenging but most satisfying to have ones own personal sanctuary.

Main Bedroom Designs and Ideas

Design Your Own Bedroom

As our lives become ever more frenetic, the haven that comfortable bedroom designs offer becomes more and more inviting – and not just for sleeping. Quiet reading, television viewing (for the programs we want to watch), enjoying a peaceful light supper, letter writing – these are all activities that may be best suited to that special private space.

Whether accompanied by a partner or not, we should consider our bedroom the one area where we are obliged to please no one but ourselves (the words indulgence and pampering spring to mind). It therefore makes good sense for the ‘best’ bedroom space and access to dressing and bathroom facilities to be reserved for this purpose.

At last the benefits of self-containment have been realized. We expect to pay a premium for a hotel suite, so why not plan permanent accommodation on similar lines, with areas set aside for hobbies, relaxing, dressing, bathing and of course sleeping?

Main Bedroom Design Ideas

When it comes to deciding upon main bedrooms design scheme, it really is a question of whatever takes your fancy: remember, this is your room! For preference, though, many people opt for soft colors and quiet patterns as these are considered less tiring on the eyes and more conducive to rest and relaxation. An obvious area of contention is when two people of different persuasions try to concoct a scheme to suit both. This problem can usually be overcome by the skilful selection of colors and patterns mid-way between the two tastes.

Botanical prints do not necessarily mean acres of pretty pink roses, and in any case pink does not have to be pale and feminine. Some of the most successful bedroom schemes rely on neither interesting colors nor bold patterns. Picked for their blandness, neutrals provide a wonderful backdrop for relaxation and can be sparked up by the introduction of pretty bed linen, stylish furniture and sharp accessories. Here you have the chance to buy that really fine, delicately colored carpet of your dreams (thought to be far too impractical for other traffic-heavy areas). The one requirement is that, whatever covering is selected, it should be kind on the feet. Fashionably modern, natural floorings rarely meet this criterion, but the situation can be saved by laying mats of more friendly materials at bedside ‘landing spots’.

There are many styles of dressing table, among which the fabric-covered type is a timeless favorite. The most important factor, however, is its positioning so that as much natural light as possible falls upon the face of the person sitting at the dressing table – beneath a window is ideal.

Bedroom Interior Design Ideas

If you enjoy the feeling of being cocooned, bed drapes are for you. Whether emanating from a corona, half-tester or full tester, they give a wonderfully secure, enclosed feeling and look extremely attractive into the bargain. Always devote careful thought to the lining of any such bed treatment as that is what will be most often seen by the person lying in bed. A smaller repeat of the face fabric pattern can produce a very pleasing result, as can the use of ticking fabric in a coordinating color.

Everyone has their personal preference when it comes to the choice of bedside table or cupboard. There are, though, some common principles worth considering. First, for convenience, it is best if the unit is approximately the same height as the top of the bed mattress. This will vary, but will most usually be around 50cm/lft 8in.

Ideally there should be enough space within the unit to accommodate all that you might wish to store at the bedside: this will help prevent a cluttered top with nowhere to set down that occasional cup of tea or perhaps a posy of fresh rosebuds. A sheet of clear glass cut to the outline of the top of a cloth-covered table will help to prevent staining and dust gathering on the fabric surface.

How Utilizing Home Improvement Leads Can Generate Business

As homeowners shop around for the best rates in order to fulfill their home improvement needs, home improvement leads help brokers and businesses find these potential clients.  These leads within the industry are generated from a number of sources including sales points and websites to compile the number of people needing these services.

Home improvement leads can include a variety of needed products services such as basement remodeling, bathroom remodeling, exterior paint, fencing, gutters, HVAC, interior paint, kitchen remodeling, landscaping, out buildings, paving, plumbing, pools, replacement windows, roofing, security systems, vinyl siding and other such services.  They include information for a potential client such as first and last names, city, state, zip code, email address, home and work phone numbers and a best time to call.  In addition to the property type, another vital piece of information is what type of quote the client seeks such as a sun room.

Those selling for a brand name or individual dealers can follow these leads.  Those who deal with specific brands may want leads in order to boost dealer profitability and satisfaction, facilitate dealer recruiting, launch national online lead generation with little to no investment or risk and of course maximize product sell-through.  Dealers may also want to boost lead volume with little to no risk or investment, get instant hot transfers of telephone leads and harness the Internet for sales leads.

Many times, leads can be bought exclusively.  There are also services that not only generate the leads but also provides call center agents to talk to prospects then transfer the hot lead directly to the broker.  In other words, this type of service answers all in-bound calls or calls back Internet needs before the prospect even speaks to the actual broker.  This way unqualified leads are screened out.

Sales representatives need to set up appointments immediately for motivated leads and make sure the appointment is confirmed at least 24 hours before time.  Some services can even manage these appointments and send out email run-sheets of upcoming appointments so that the representative efficiently schedules appointments to maximize the success rate.